APPetite: Slush sizzles, app downloads spike, a publisher shares, and more

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SLUSH RECAP: The Yin & Yang of Mobile Advertising InMobi was in chilly Helsinki for Slush 2014, the focal point for Eurasian startups and technology talent. Piyush Shah, VP Products at InMobi talked about "The Yin & Yang of Mobile Advertising" at the event. View the presentation here. SOCIAL: Follow @InMobi on Twitter Struggling to stay updated on research, industry news and analysis on mobile monetization and user acquisition in real time? Follow @InMobi on Twitter, if you don't already. CONVERSATIONS: Tamalaki - Promoting Games On A Small Budget We chat with Martine Spaans, owner of Tamalaki - a publishing label. She talks about the indie scene and how you can promote your game on a shoestring budget. Read more. RESEARCH: The State Of Mobile App Downloads - Q3 2014 App downloads in the US spike when schools let out, and continue to remain high until a little after dinner time. The State of Mobile App Downloads series by InMobi provides such insights for app developers and publishers. Download your free copy here. TIPS AND TRICKS: How To Minimize The Drop-Off Between Clicks and Installs Typically, if a user clicks on the ad, he is taken out of the publisher's app context and into the App Store app, where he may choose to download the advertiser's app. We demonstrate how invoking the SK Store within the publisher's app can lead to an increase in app installs. Read more. SURVEY: The Last Day To Participate In The Largest Developer Survey! Take this 10 minute survey from Developer Economics, which seeks to help developers better understand the dev. ecosystem. The results will be available for free in February. Also get a chance to win some great prizes, including an iPhone 6, an Oculus Rift DevKit, and more. MOBITOON Discover the latest mobile insights at www.inmobi.com/insights Developers, start monetizing instantaneously by downloading our SDK at www.inmobi.com/SDK Follow us     Privacy Policy | Terms of Services | ©2014 InMobi

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