InMobi and Sky Media announce exclusive partnership

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The partnership enables advertisers to utilise the InMobi Audience Platform across Sky Mobile properties, attracting 20.7m monthly unique users.  InMobi, the world’s leading mobile advertising platform, and Sky Media, the advertising sales arm of Sky, have announced a strategic partnership to bring premium mobile audiences to brands in the UK. As its exclusive mobile advertising partner, InMobi will help Sky Media monetise its premium audience across mobile apps and mobile sites. Sky boasts some of the UK’s most popular apps and mobile sites, including the two most popular sports apps, Football Score Centre and Sky Sports, and leading commercial news app, Sky News. With more than 20.7 million unique users each month, Sky’s apps and mobile properties are anticipated to generate over 1.5 billion advertising impressions views per month. Hitesh Bhatt, Revenue & Strategy Controller at Sky Media commented, “InMobi offers a comprehensive and compelling mobile advertising platform for premium publishers and brands alike. We selected them as a sales partner after a rigorous evaluation process. Their powerful targeting technology and heritage in mobile will help Sky to build out its mobile offering alongside opportunities sold by our direct sales team. We are looking forward to a long and fruitful partnership with InMobi.” Read the full press release.                                                         Privacy Policy | Terms of Service | ©2015 InMobi

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